MUSIC VIDEO
Initial Impressions: Positive Feedback
- Video clearly focused on the main characters, easy to understand who it was we were ment to be watching.
- Time lapsed traffic was in time with the tempo of the music
- Liked the make up shots, giving the effect the camera was a mirror.
- Interesting narrative effect with the "rewind" through the day at the start.
- Not enough light in the bedroom scenes, too dark.
- Artist not included in the video.
- Too much time lapsed footage, got a bit boring.
- Could of used more shots to keep engaging the audiences interest.
- Liked the use of experimental use of cinematography, particularly the make up shots and the shots through the metal chair in the bar scene.
- Shots well framed and panning shots were smooth.
- Good variety of shot sizes.
- Bedroom shots could of been more detailed?
- Nice and colourful shots throughout.
- Bar environment looked sophisticated and classy.
- Good use of props - mobile phones etc.
- Characters dressed appropriately throughout.
- Lighting on Nicola in the bedroom scene could of been improved.
- Shots used worked well with the timing of the music.
- Looked professional, no amateur effects used etc.
- Could of included a few more shots in the bar scenes?
- Overall, worked well throughout.
- Could of included artist in the video, or perhaps shots of a DJ to make it more performance as well as narrative based.
- More reference needed to Lawrence King - too distanced.
- Effects used were good throughout.
- Some lighting issues, mostly in the bedroom scenes.
- Ambient music, not too stressful or too much action.
- Made everyday scenes look a bit different.
- Overall, was defiantly suitable to the genre.
- Representations in the video included - nature, movements, relationships, intellectual, perhaps quite middle class?
- No representation of Lawrence King in the video.
- Worked well at targeting our audience.
CD COVER AND MAGAZINE ADVERT
Initial Impressions: Positive Feedback
- Clever use of typography.
- Time & nature reflected well (which were strong elements in the music video aswell, helps to bring the 3 pieces together to create a promotional package).
- Suburbia and middle class represented (the house on the inside cover etc) - audience can relate.
- Suitable typefaces used.
- Photo used on inside cover very nice.
- Contrast between nature and urban environments apparent - worked well.
- Some of the writing on the magazine advert could of been in a different colour to make it a little clearer to read, but no major criticisms overall.
- Linked to music video, mysterious.
- Middle class suburbia.
- Piece's connected as well as contrasted.
- Inside image tinted slightly yellow, nice effect.
- Magazine advert image was abstract, looked very good.
- Good use of lighting, all the images well lit.
- Lawrence King dressed appropriately in the inside cover image - looked dark and mysterious.
- Clever use of "Night".
- Font used was sort of electronic/futuristic/like a typewriter font.
- All images nice and colourful
- Perhaps more of the writing could of been in white?
- Successfully created aesthetically pleasing print advert designs that worked effectively.
- Good technique
- Images used were of very high quality/high resolution.
- Demonstrated good photography skills (credit goes to Nicola for the images!) :)
- Lawrence King represented in the inside image of the CD Cover, shown as mysterious and anonymous.
- Targeted a young audience with an interest in ambient music well.
- Good overall promotional package, elements followed through (nature vs. urban, movement, time).
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