Develop Own Individual Idea for CD Cover & Magazine Advert

My individual idea for our CD cover and magazine advert is to use the theme of cars and traffic lights in an urban area, because timelapse of cars going past on a road and stopping at traffic lights features alot in our pop promo.

We need to consider the look and feel of the whole package and make sure that it is a promotional package and not 3 entirely separate pieces of promotions, and that is why i'd like to have a linking theme of traffic in an urban area featuring in all three pieces. I think it would work well as the movement off the traffic stopping and starting at traffic lights relates to the change in tempo of our song.

I have browsed the photo sharing website flickr.com and gathered a selection of images that are inspiration to the type of image CD Cover I would like to create.

Source - http://www.flickr.com/photos/judybaxter/45638349/

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Source: http://www.flickr.com/photos/magdalengreen/336816866/

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Source: http://www.flickr.com/photos/11689793@N03/1351332693/

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Source: http://www.flickr.com/photos/judybaxter/45638349/
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Source: http://www.flickr.com/photos/harrivayrynen/3213509470/

I find this particularly interesting as it connects with Jessica's abstract idea of using sweets such as Smarties or M&Ms on the front cover to perhaps spell out the name "Lawrence King", and perhaps we could incorporate this somehow into it, using a red, yellow and green sweet to represent a traffic light.

Develop Own Individual Idea For Pop Promo

Synopsis

• The contrast between an urban environment and a rural environment
• A woman who lives in the countryside, and we follow her driving through a peaceful rural environment into a city
• A man is shown going about his day to day life in a bustling city in the daytime
• They then meet coincidentally at a location in the evening such as a bar and it indicated that they are attracted to each other
• Theme of traffic in the urban environment
• Theme of nature in countryside

Treatment

• Traffic theme - lights changing from red to green, people crossing busy roads, busy and conjested, timelapsed shots of cars driving along roads
• Theme of nature in countryside - timelapsed shots of clouds, wildlife etc
• Woman in the countryside dressed in stereotypical countryside clothes - tweed, wellies?
• Man in the city dressed in business atire - suit, briefcase etc
• Close ups of their faces as they first see each other to show their immediate reactions (they fancy each other)
• Diagetic sounds from the environment (city/countryside) and enhanced sounds (where you take a sound in the background and make it louder than it actually is) to reinforce to the audience the environment that the characters are in
• Shots timelapsed slightly or slowed down depending on the tempo of the music at different points throughout the track
• Bright, vivid colours in the countryside eg bright green grass, colourful flowers, blue sky (so we will have to pick a nice day to film!)
• Tint the urban environment shots with a slightly blueish tint to give a cold and slightly depressive feel (like they do in the BBC drama "Spooks" set in central London)

Production Meeting 6

Editing is now coming along well and the timeline on Final Cut Pro is now beginning to fill up. Jess has decided to drop the footage of herself on the beach as she doesn't think it fits properly. Her character is shown in a city environment at the beginning of the promo and to show her then suddenly on a beach may prove confusing.

Nicola and Maya are both going to shoot some photographs around town in the next couple of weeks for inspiration for the album cover and advertisement, whilst Jess will focus on more fun nature-ish shots. We have a lesson next week introducing us to Photoshop on the Macs, and we will begin creating some rough ideas. We will all design album covers and advertisements but Nicola will be producing the final piece. We feel that if we all have a go at designing it will help us aid Nicola in producing a great final piece.